Kresge Art Center serves as a creative hub for Michigan State University students dedicated to pursuing art degrees. Within its walls, two art galleries host exhibitions showcasing the work produced by these talented students throughout the year. Despite the wealth of artistic expression within, many individuals who don't frequent the building remain unaware of these exhibitions. Recognizing this issue, my collaborators, Grace Gregg and Megan Wachtel, and I took the initiative to find a creative solution. Together, we crafted an innovative design system that was strategically positioned in close proximity to Kresge Art Center, enticing more visitors to enter the building and actively promoting the exhibitions hosted within its walls. For a detailed understanding of our approach, please refer to our comprehensive systems manual below.