LOGO DESIGNS
LOGO DESIGNS
A collection of logos that have been designed both for clients and as personal design projects.
PARLIAMENTARIAN
GUIDANCE, PROGRESS, AND FLUIDITY
This logo was designed for a Parliamentarian to be used on promotional materials such as brochures, flyers, and other collateral material.
The logo is built around three abstract human forms that are representative of the parliamentarian and their clients. Guiding is illustrated through the way in which each “person” is connected and is encompassed by the line. This represents a “helping hand” aspect, a key theme the client defined when discussing what she wanted her logo to communicate. The direction of the line is meant to illustrate progress through its upward motion, and this motion is further emphasized through the varying line width as it circles around the group. In its entirety, each person is grouped together and brought in the same direction as they overcome obstacles and navigate together.
PROCESS / SKETCHES:
THE DEVIL YOU DON’T BAND
LEGIBILITY, APPROACHABILITY, BALANCE
This logo was designed for a local band in Lansing, MI, that specializes in a mix of Folk, Irish, Celtic, Appalachian, Transatlantic, and acoustic music to be used for social media promotion and, eventually, album covers.
The main design strategy with this logo was to create a rustic and weathered tone to capture the essence of the band’s music while adding a modern feel to allow it to stand the test of time and not box the band in stylistically. The band also wanted to ensure its logo remained legible and approachable with its final design. With these goals in mind, I took an approach, both compositionally and typographically, that resembles wood-type, similar to what was originally used to print old gig posters, paired with a typeface that is very bold and weathered but also has more modern and unique qualities, such as its fun curves on specific letters. The combination of the composition and typeface allows the logo to strike a balance between its vintage and modern look while remaining legible and approachable.
PROCESS / SKETCHES:
SUMMIT COCKTAIL LOUNGE
LUXURIOUS, MINIMALISTIC, CLEAN
This logo was designed for a fictional slope-side cocktail lounge that serves craft cocktails and small bites.
The main goal of the Summit logo was to capture the essence of the mountain aesthetic and the cocktail lounge atmosphere. The illustration combines a mountain landscape and martini glass to pull the two elements of the location together clearly and effectively. Summit Cocktail Lounge has a cozy yet upscale atmosphere, and the logo communicates that through its concise, minimalistic design that remains welcoming. The brand name is in the font Oriya Bold, which helps solidify the more luxurious nature of the location through its unique visual features.
PROCESS / SKETCHES: