Daily Drip is a fictional coffee shop that offers delicious coffee, fresh bagels, pastries, and a space for people to come together to work, share ideas, and reconnect. At Daily Drip, we want to create a space that promotes and fosters creativity, community, inclusivity, and collaboration through its open space, inviting staff, and unique events.

The design strategy for this brand was to create a sophisticated yet playful system with a modern feel through its typography, color treatment, and brand pattern that helps communicate the brand’s primary goals: creativity, community, inclusivity, and collaboration. The design elements work together to give Daily Drip a colorful, unique brand design that speaks to its core values and stands out against its competitors.