Sweetzzz is a fictional melatonin-infused ice cream brand that aims to help people fall asleep, stay asleep, and sleep better. Sweetzzz takes its own twist on people's favorite ice cream flavors to provide insomniacs and sweets lovers with the perfect late-night treat that is melatonin-infused and low sugar.

The design strategy for this brand was to develop a sleek yet playful tone through typeface, color palette, and illustrative elements. Each of these elements culminates in creating a brand identity that focuses on the themes of night-time, dreaming, and sleeping to communicate the melatonin aspect of the brand while remaining playful to stand out on the shelves amongst various pre-existing and more well-known ice cream brands.